Market Entry
Market EntrySep 12, 20269 min readWhy Global Consumer Brands Are Turning to India for Their Next Decade of Growth
India is moving from being an emerging-market opportunity to becoming a strategic growth engine for global consumer companies. From L’Oréal and Nestlé to Mondelez and Reckitt, major brands are seeing room for deeper consumption, premiumisation and distribution.
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Market EntrySep 7, 20268 min readUK technology company Filtronic is entering India’s space and defence market
Filtronic’s new partnership with Marubeni subsidiary Spur Microwave is more than a route-to-market agreement. It shows why international companies entering India increasingly need local relationships, market knowledge and trusted access to customers.
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Market EntrySep 4, 20267 min readWhy Carrefour’s Return to India Is a Lesson in Smarter Market Entry
Carrefour is back in India, this time with a franchise-led strategy and a local partner. Its return offers an important lesson for international companies: entering India successfully often requires more than a strong global brand.
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Market EntryAug 27, 20269 min readWhy WACKER Is Building Its Global Capabilities in India
WACKER's new Global Capability Centre in Pune is designed to support engineering, IT and digital transformation across its global operations. The move highlights how international companies are increasingly looking at India not simply as a market, but as a place to build global capabilities.
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Market EntryAug 25, 20269 min readSingtel Wants Into India’s Satellite Market. Here’s What That Says About Market Entry
Singtel’s move to enter India’s satellite communications market shows how international companies can use an existing local presence, partnerships and market knowledge to expand into new opportunities.
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Market EntryAug 24, 20268 min readWhy ICEYE’s India Entry Is Bigger Than a New Office
Finnish space-intelligence company ICEYE has formally established an Indian entity and plans to build local manufacturing capabilities. Its India strategy offers a useful lesson for international technology companies looking to turn market access into a long-term presence.
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Market EntryAug 23, 20267 min readWhy Global Brands Are Choosing Partners to Enter India
From Lululemon and Fabletics to international beauty and fashion brands, global companies are increasingly choosing Indian partners to build their presence in India. The trend offers an important lesson about market entry.
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Market EntryAug 22, 20268 min readWhy European Companies May Need a Different India Entry Strategy
More than 100 Finnish companies are already active in India, while new opportunities are emerging across technology, sustainability, space and clean industries. The bigger lesson is why partnerships may offer European companies a smarter route into the Indian market.
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Market EntryAug 21, 20267 min readIndia Is Quietly Opening Another Door for Foreign Businesses
India has already received 29 foreign investment proposals worth $511.5 million under its revised FDI framework. The development signals a more nuanced approach to foreign investment and creates new possibilities for international companies looking at India.
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Market EntryAug 19, 20267 min readWhy Volkswagen Is Looking for a Local Partner in India
Volkswagen's search for a local partner in India highlights an important lesson for international companies: succeeding in India may require more than bringing a global brand and business model. It may require the right local relationship.
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Market EntryAug 18, 20266 min readWhat Swiggy’s Foreign Ownership Move Tells International Companies About India
Swiggy’s move to cap foreign ownership at 49.5% is more than a corporate restructuring decision. It highlights how India’s regulatory framework can influence the way international capital participates in the Indian market.
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Market EntryAug 17, 20266 min readBlackRock Is Changing Its India Strategy. That Says Something Important About Entering India
JioBlackRock's decision to expand into India's distributor network highlights an important reality of market entry: successful international businesses often have to adapt their global playbook to local market behaviour.
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Market EntryAug 13, 20265 min readWhy International Companies Are Choosing India’s Industrial Clusters
New investment commitments from global companies in Tamil Nadu offer a glimpse into how international businesses are approaching India: not simply as a market, but as an increasingly integrated manufacturing and supply-chain destination.
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Market EntryAug 12, 20265 min readTaiwanese Businesses Are Reconsidering India as Global Supply Chains Reshape
A fresh Taiwan-focused analysis highlights a broader shift in global manufacturing: India is increasingly being considered not simply as a large market, but as a strategic location for manufacturing, supply-chain diversification and long-term business expansion.
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Market EntryAug 5, 20263 min readThe India - UK Trade Deal Is More Than a Trade Agreement. It's a Market Entry Opportunity.
The India - UK trade agreement is more than a diplomatic milestone. It strengthens India's position as a global manufacturing and export hub while creating new opportunities for businesses looking to expand across both markets.
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Market EntryJul 30, 20264 min readIndia's Next Manufacturing Advantage Is Trust: Why Global Buyers Are Looking Beyond Cost
India is evolving from being a cost-effective manufacturing destination to becoming a trusted strategic sourcing partner. Here's why global businesses should pay attention.
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